Bryant Hoopes

Bryant Hoopes – Senior Web Analyst, Optimization & Analytics
Bryant comes to VML with 7 years of online marketing experience. He most recently worked within Omniture’s Consulting business unit where he provided analysis, testing, and implementation recommendations to companies including: Microsoft, Samsung Electronics, Intel, Adobe, Hewlett Packard, Electronic Arts, Sony and more. His work with these companies resulted in increased conversion rates, optimal process flow, and strategic-level initiatives for the companies to improve online marketing.

Prior to working at Omniture, Bryant worked as an Online Marketing consultant where he actively engaged clients in the development of e-businesses. Specifically, he assisted clients in developing & implementing marketing strategies including: Search Engine Optimization (SEO), Paid Search Engine Marketing (SEM), Email Marketing, Banner and Display Advertising, Affiliate and Viral Marketing. This diverse online marketing background empowers Bryant a comprehensive view into how to successfully run a business online.

Bryant is also a part-time faculty member at Brigham Young University where he developed an Online Marketing course for the Marriott School of Management. He currently teaches 25 business/marketing majors at the University in online marketing tactics and strategy. His passion for learning and educating others ensures his students and clients the best opportunity to learn and grow.

Bryant’s qualifications include: B.S. in Business Management – Emphasis in Marketing from Brigham Young University, Omniture SiteCatalyst User & Implementation Certifications, Omniture Discover, Omniture Test & Target, and Omniture Fusion Certifications.