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	<title>Gate One: VML&#039;s Strategy and Innovation Group &#187; Google</title>
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	<link>http://www.vmlgate1.com</link>
	<description>Rants about digital media</description>
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		<title>Facebook vs. Google: Who Will You Choose?</title>
		<link>http://www.vmlgate1.com/2010/02/10/facebook-vs-google-who-will-you-choose/</link>
		<comments>http://www.vmlgate1.com/2010/02/10/facebook-vs-google-who-will-you-choose/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 13:40:33 +0000</pubDate>
		<dc:creator>mikeycramer</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mikey Cramer]]></category>
		<category><![CDATA[Titan]]></category>

		<guid isPermaLink="false">http://www.vmlgate1.com/?p=926</guid>
		<description><![CDATA[Internally referred to as “Project Titan,” Facebook’s new webmail is rumored to boast POP/IMAP support, allowing users to access the account outside of Facebook itself.  The ability to configure the account through Outlook, Entourage and Apple’s Mail is an extreme improvement from their current messaging service.  Allegedly, your email account name will be yourvanityURL@Facebook.com.  With [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-927" title="war" src="http://www.vmlgate1.com/wp-content/uploads/2010/02/war-150x150.jpg" alt="war" width="150" height="150" />Internally referred to as “Project Titan,” Facebook’s new webmail is rumored to boast POP/IMAP support, allowing users to access the account outside of Facebook itself.  The ability to configure the account through Outlook, Entourage and Apple’s Mail is an extreme improvement from their current messaging service.  Allegedly, your email account name will be <a href="mailto:yourvanityURL@Facebook.com">yourvanityURL@Facebook.com</a>.  With over 400 million users, Facebook is definitely one of the preferred means of communication and this addition is sure to complement the channel by allowing users to further centralize their social activity.</p>
<p>Some relevant concerns among the blogosphere: A Facebook email might seem too unprofessional.  Many might hesitate to attach the address to a resume or when communicating with others outside of their social network.  Another interesting point is the fact that Facebook is blocked in many offices and schools.  Would this affect accessing your inbox in these places, or would Facebook somehow be able to solve for this?  Additionally, Gmail accounts can be linked to many different services: Reader, Docs, Chat, Wave etc.  Could Facebook’s webmail really trump all of these features and become a users’ primary email account?</p>
<p>With Google hot on the trail of Facebook’s enhancements, adding more social features to Gmail- it will be interesting to see who comes out ahead in the webmail wars.  Will Titan really be the Gmail killer?</p>
<p>Image Source: <a href="http://www.flickr.com/photos/dunechaser/" target="_blank">Dunechaser</a></p>
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		<title>Designing for Android</title>
		<link>http://www.vmlgate1.com/2010/01/21/designing-for-android/</link>
		<comments>http://www.vmlgate1.com/2010/01/21/designing-for-android/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 04:33:43 +0000</pubDate>
		<dc:creator>Joe Grigsby</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[GateOne]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Joe Grigsby]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[VML]]></category>

		<guid isPermaLink="false">http://www.vmlgate1.com/?p=854</guid>
		<description><![CDATA[by Joe Grigsby Google&#8217;s mobile platform, Android, is starting to gain some real momentum. This comes on the heels of the launch of the Google phone, the Nexus One, and the fact that all of the major US carriers have or plan to have supported devices. We see this impacting the numbers related to access [...]]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://www.vmlgate1.com/the-team/joe-grigsby/" target="_self">by Joe Grigsby</a></em></p>
<p><img class="alignleft" style="border: 5px solid white;" title="Android Image" src="http://i.zdnet.com/blogs/nexusone.jpg" alt="" width="85" height="160" />Google&#8217;s mobile platform, Android, is starting to gain some real momentum. This comes on the heels of the launch of the Google phone, the Nexus One, and the fact that all of the major US carriers have or plan to have supported devices.</p>
<p>We see this impacting the numbers related to access of the internet through mobile devices; whereas, Android represents 27% of the Q4&#8217;09 AdMob traffic, up from 4% in Q1&#8217;09. Compare that to the fact that the iPhone share has stayed pretty much flat over the same period at just above 50%.</p>
<p><img class="alignnone" title="admob" src="http://cache0.techcrunch.com/wp-content/uploads/2010/01/sndroidiphone81.jpg" alt="" width="629" height="330" /></p>
<p>Given this we suspect that the development community will start to pay attention and that this will represent the first real platform to give the iPhone some true competition when it comes to mobile applications.</p>
<p>For those who want to get a start on designing and developing for the Android there are some great resources.</p>
<p>First, Google provides a set of best practices for User Interface development at the <a href="http://developer.android.com/guide/practices/ui_guidelines/index.html" target="_blank">Android Developer website</a>.</p>
<p>Second, Smashing Magazine has provided an <a href="http://www.smashingmagazine.com/2009/08/18/android-gui-psd-vector-kit/" target="_blank">Android GUI PSD</a>.</p>
<p><img class="alignnone size-full wp-image-857" title="android" src="http://www.vmlgate1.com/wp-content/uploads/2010/01/android.jpg" alt="android" width="450" height="750" /></p>
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		<title>&quot;Instant Gratification Isn&#039;t Fast Enough&quot;</title>
		<link>http://www.vmlgate1.com/2009/12/09/instant-gratification-isnt-fast-enough/</link>
		<comments>http://www.vmlgate1.com/2009/12/09/instant-gratification-isnt-fast-enough/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 21:26:45 +0000</pubDate>
		<dc:creator>mikeycramer</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[GateOne]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[VML]]></category>

		<guid isPermaLink="false">http://vmlgateone.wordpress.com/?p=438</guid>
		<description><![CDATA[by Mikey Cramer This week Google introduced new search features that will change the landscape of real-time, mobile and social search forever.  This is definitely the next step in the evolution of information access. Now, when conducting a search on Google, you will see live updates, news headlines and blog posts seconds after they’ve been [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://vmlgateone.wordpress.com/the-team/mikey-cramer/" target="_self"><em>by Mikey Cramer</em></a></p>
<p><a href="http://vmlgateone.files.wordpress.com/2009/12/2226178289_3f9556c08f_m1.jpg"><img class="size-full wp-image-440 alignright" title="google" src="http://vmlgateone.files.wordpress.com/2009/12/2226178289_3f9556c08f_m1.jpg" alt="" width="240" height="161" /></a></p>
<p>This week Google introduced new search features that will change the landscape of real-time, mobile and social search forever.  This is definitely the next step in the evolution of information access.</p>
<p>Now, when conducting a search on Google, you will see live updates, news headlines and blog posts seconds after they’ve been published on the web.  Google will rank the relevant results to show the most current returns on the search page.  As Google strives to achieve comprehensive relevance with their search results, they are enabling users to discover information as it is happening.</p>
<p>The search can be refined by selecting “latest results” on the options menu, providing a full page of live web content.  Searches can be paired down even further by filtering results to view platform specific content, like micro-blogs only.  Further, Google has added a “hot topics” feature to <a href="http://www.google.com/trends" target="_blank">Google Trends</a> that shows the topics with the highest amount of online conversation.  All of these enhanced search features are available on mobile devices as well.</p>
<p>Mobile search, specifically, has a few exciting additions that include the ability to search beyond just text.  Users can now enter their queries via voice, location and sight.  This brings me to Google Goggles, a visual search application that lets you search for objects using images from your camera phone.  This is perhaps their most ambitious release, as image recognition technology still has significant strides to make before it is perfected.  But very exciting, nonetheless!  For more on these mobile enhancements, visit the <a href="http://googlemobile.blogspot.com/2009/12/mobile-search-for-new-era-voice.html" target="_blank">Google Mobile Blog</a>.</p>
<p>Google says that they are relying on “more than a dozen new search technologies” to provide these real-time results.  For more on the algorithm, read <a href="http://www.google.com/corporate/tech.html" target="_blank">here</a>.  In addition to these technologies, Google has announced an impressive lineup of new partners: Facebook, MySpace, FriendFeed, Jaiku, Identi.ca, and Twitter.  Though, even with all of these new partners, Google still has their work cut out for them if they plan to provide truly comprehensive real-time results.  This graph shows that there is still quite a bit of unaccounted real-time content to index (over 50%):</p>
<p style="text-align:left;"><a href="http://vmlgateone.files.wordpress.com/2009/12/graph2.jpg"><img class="aligncenter size-full wp-image-443" title="graph" src="http://vmlgateone.files.wordpress.com/2009/12/graph2.jpg" alt="" width="460" height="333" /></a></p>
<p>But what does this mean for marketers?  That depends.  Reputation management becomes a heightened issue as real-time content moves to the top of a results page, pushing corporate pages (home page, PR, newsletters etc.) to the bottom.  A company’s social persona now takes precedence, falling in line with what we’ve been saying since the dawn of social media: “your brand is not what you say it is, but what others say it is.”  This visibility empowers consumers, making brand conversation readily available by aggregating it across channels.  The outcome for brands could be good or bad depending on what is being said and the overall sentiment.  It is now up to marketers to find the most effective ways to mitigate negative conversation, in real-time!</p>
<p>Image Source: <a href="http://www.flickr.com/photos/manfrys/2226178289/" target="_blank">Manfrys</a>, <a href="http://www.sparkmediasolutions.com/" target="_blank">Spark Media Solutions</a></p>
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