As part of RIM’s strategy to negate and quell the rise of Android and iPhone OS devices (see the post a couple below with stats from Nielsen around the rise of iPhone/Android based devices and their desirability to current Blackberry users, to switch away from Blackberry to iPhone or Android). Rim have announced a new device, the Blackberry Torch. Along with their introduction of the Blackberry 6 operating system.
Some key features of the Torch:
- Blackerry 6 OS
- First RIM device with Webkit Based Browser
- Touchscreen with QWERTY keyboard
Check out this video for more on the Blackberry 6 OS:
The only constant with digital marketing is change. Behavior, traffic, platforms, content, sentiment all change on a daily basis. Having a strategic vision to adapt to this continuous change is the leading driver for sustainable success in this new world of open dialog. Understanding the trends and identifying when a shift is taking place will not only allow your brand to stay relevant to the community but to create content that is more personal to the individuals in the community.
The only constant with digital marketing is change.
A great article on eMarketer “The ‘New Normal’ in Consumer Shopping Behavior” outlines digital behavior trends that are showing some shifts in how consumers interact online.
With overall online activity being up across the board year over year, we are seeing some tremendous shifts in research and price comparison shopping. With these trends, coupled with the amazing growth in Social Networking usage, one could make the argument that consumers are using Social Networks for research on products and services. The ability to adapt for this shift will lead towards longevity for your social strategy and community management.
Is your brand ready for that?
The only constant with digital marketing is change. Behavior, traffic, platforms, content, sentiment all change on a daily basis. Having a strategic vision to adapt to this continuous change is the leading driver for sustainable success in this new world of open dialog. Understanding the trends and identifying when a shift is taking place will not only allow your brand to stay relevant to the community but to create content that is more personal to the individuals in the community.
A great article on eMarketer “The ‘New Normal’ in Consumer Shopping Behavior” outlines some digital behavior trends that are showing some shifts in how consumers interact with digital technologies.
With overall online activity being up across the board year over year, we are seeing some tremendous shifts in research and price comparison shopping. With these trends, coupled with the amazing growth in Social Networking usage, one could make the argument that consumers are using Social Networks for research on products and services. Is your brand ready for that?
Nielsen today released some great data points around smartphones in the U.S. via their NielsenWire property:
- Nielsen predicts that smartphones will overtake feature phones in the U.S. by the end of 2011.
- In the Q2, 2010 – 27% of new smartphone sales where for the Android OS, followed by 23% of iPhone OS based devices – ANDROID HAS SURPASSED IPHONE IN SALES
- iPhone users like their devices the most
- Android like their devices a lot
- Relative to iPhone & Android, Blackberry users have mixed feelings
[Source: Nielsen Wire]
I’m not referring to the annoyance of dropped connections (because of Apple’s antenna woes or otherwise). I mean we’re embracing the convenience of dropping voice calls as the primary communication tool on our mobile phones. The number of voice calls the average mobile subscriber made peaked in 2007 and has declined each year since, and they’ve gotten shorter at the same time Clive Thompson explored this phenomenon yesterday in Wired:
We’re moving, in other words, toward a fascinating cultural transition: the death of the telephone call. This shift is particularly stark among the young. Some college students I know go days without talking into their smartphones at all. I was recently hanging out with a twentysomething entrepreneur who fumbled around for 30 seconds trying to find the option that actually let him dial someone.
This generation doesn’t make phone calls, because everyone is in constant, lightweight contact in so many other ways: texting, chatting, and social-network messaging. And we don’t just have more options than we used to. We have better ones: These new forms of communication have exposed the fact that the voice call is badly designed. It deserves to die.
Check out the rest of the article. It brings up some interesting ideas about how the constant connectivity of mobile devices, coupled with the light-touch communication style of social networks is changing how we communicate. As calls become more rare and messages become more constant, we may find that users are more open to communication, but at the same time more resistant to interruption.
Recently shared from another VMLer: WHAT THE FUCK IS MY SOCIAL MEDIA “STRATEGY”?
The key here is that the this is the easy part of a social media strategy. It’s what comes next that really matters to driving success in social media.
Location based services are all the rage lately and for good reason. Foursquare, Brightkite, and Gowalla are just a few of the many applications out there for sharing locations and facts about those places.
As more and more business are adopting Foursquare as a marketing channel by adding incentives for checking-in, the need to track and analyze this data has resulted in the launch of a Foursquare dashboard. In order to use this dashboard, you must claim your venue. You do not have to be the person that created the venue to claim it, but you must be available at the venue to answer a phone call from Fourquare and provide details/proof that you are eligible to manage it. You can either manage the account through your personal Foursquare account, or start a new one, as the details of the manager’s account are public.
This dashboard is a collection of venue check-in analytics including stats like:
Key Metrics: (Overview of activity)
- Total check-ins
- Unique visitors
- Percentage of check-ins shared with Twitter
- Percentage of check-ins shared with Facebook
- Gender percentages of check-ins
Top 3 Visitors
12 Most Recent Check-ins
All Check-ins (detailed list)
Time Breakdown (time users are checking in)
See Below:
Currently, there is no way to access the information by a certain week, month, or day, so for now, we are forced to record this data and move into a spreadsheet or other tracking software.
This is a great step in the right direction for a business using Foursquare. We anxiously await more detailed tracking options from Foursquare in the near future.
What does your company data on Facebook and LinkedIn say?
Check out this article about the effects of social media on crisis PR. “The Crisis in Crisis PR” suggests that public relations firms incorporate social media strategies into their crisis PR plans:
“This could end up making crisis PR much less about seducing journalists and advising clients to engage in mea culpas and more about maintaining numerous online angles of attack on the Big Bad Story. The upshot is that crisis PR will be far less feared, but much more effective.”
While the article does not explicitly call out the need for digital agencies and social media strategists to employ crisis PR strategies, it does support the idea that crisis PR is an opportunity for us. It even throws out the current Goldman Sachs crisis as an example.
I’ve been a user of both Reddit and Digg as a place to find interesting things online. Finally there is a clear infographic from RateRush that shows how they compare.
For me the telling number is at the bottom; whereas, 22 links appear on Reddit before Digg compared to 6 links appearing on Digg before Reddit.
