Free Lunch! At 4food, It Does Exist.
According to the New York Times article, “Making Lunch a Social Networking Game,” 4food, a new “healthy fast food” restaurant in NYC, is using social media to make fast food fun and reward their customers with delicious discounts.
First, customers go to 4food.c
om and select ingredients to make their custom burger. Next, they share their creation on Twitter and Facebook. (Remind anyone else of the Wonder-izer?!) When their friends see their creations, they can’t help but get hungry. They make their own burger on 4food.com or order their friend’s creation which earns him or her 25 cents off his or her lunch. Smart, right?! And that’s not even the only way customers can rack up serious discounts. 4food also has an in-restaurant leader board “menu” which features the most popular burgers and helps their creators get even closer to those free lunches.
Image: 4food.com as cited by The New York Times
