Social Strategy Longevity = Adapt to Community Trends
The only constant with digital marketing is change. Behavior, traffic, platforms, content, sentiment all change on a daily basis. Having a strategic vision to adapt to this continuous change is the leading driver for sustainable success in this new world of open dialog. Understanding the trends and identifying when a shift is taking place will not only allow your brand to stay relevant to the community but to create content that is more personal to the individuals in the community.
The only constant with digital marketing is change.
A great article on eMarketer “The ‘New Normal’ in Consumer Shopping Behavior” outlines digital behavior trends that are showing some shifts in how consumers interact online.
With overall online activity being up across the board year over year, we are seeing some tremendous shifts in research and price comparison shopping. With these trends, coupled with the amazing growth in Social Networking usage, one could make the argument that consumers are using Social Networks for research on products and services. The ability to adapt for this shift will lead towards longevity for your social strategy and community management.
Is your brand ready for that?
The only constant with digital marketing is change. Behavior, traffic, platforms, content, sentiment all change on a daily basis. Having a strategic vision to adapt to this continuous change is the leading driver for sustainable success in this new world of open dialog. Understanding the trends and identifying when a shift is taking place will not only allow your brand to stay relevant to the community but to create content that is more personal to the individuals in the community.
A great article on eMarketer “The ‘New Normal’ in Consumer Shopping Behavior” outlines some digital behavior trends that are showing some shifts in how consumers interact with digital technologies.
With overall online activity being up across the board year over year, we are seeing some tremendous shifts in research and price comparison shopping. With these trends, coupled with the amazing growth in Social Networking usage, one could make the argument that consumers are using Social Networks for research on products and services. Is your brand ready for that?
