The Foursquare Dashboard

Location based services are all the rage lately and for good reason. Foursquare, Brightkite, and Gowalla are just a few of the many applications out there for sharing locations and facts about those places.

As more and more business are adopting Foursquare as a marketing channel by adding incentives for checking-in, the need to track and analyze this data has resulted in the launch of a Foursquare dashboard.  In order to use this dashboard, you must claim your venue. You do not have to be the person that created the venue to claim it, but you must be available at the venue to answer a phone call from Fourquare and provide details/proof that you are eligible to manage it. You can either manage the account through your personal Foursquare account, or start a new one, as the details of the manager’s account are public.

This dashboard is a collection of venue check-in analytics including stats like:

Key Metrics: (Overview of activity)

- Total check-ins
- Unique visitors
- Percentage of check-ins shared with Twitter
- Percentage of check-ins shared with Facebook
- Gender percentages of check-ins

Top 3 Visitors

12 Most Recent Check-ins

All Check-ins (detailed list)

Time Breakdown (time users are checking in)

See Below:

Currently, there is no way to access the information by a certain week, month, or day, so for now, we are forced to record this data and move into a spreadsheet or other tracking software.

This is a great step in the right direction for a business using Foursquare. We anxiously await more detailed tracking options from Foursquare in the near future.