An Opportunity for Digital Agencies: Crisis PR
Check out this article about the effects of social media on crisis PR. “The Crisis in Crisis PR” suggests that public relations firms incorporate social media strategies into their crisis PR plans:
“This could end up making crisis PR much less about seducing journalists and advising clients to engage in mea culpas and more about maintaining numerous online angles of attack on the Big Bad Story. The upshot is that crisis PR will be far less feared, but much more effective.”
While the article does not explicitly call out the need for digital agencies and social media strategists to employ crisis PR strategies, it does support the idea that crisis PR is an opportunity for us. It even throws out the current Goldman Sachs crisis as an example.
