Empower Your Workforce to Cultivate Your Global Community
Working through a global social strategy for your multinational organization can quickly become cumbersome and confusing. With the complexity of your internal organization, coupled with the ever-changing world of Social Media, successes can become few and far between. Here’s a few tips and tricks to keep in mind when moving through strategy into execution:
Map out the entire Global Ecosystem: Understand where subsidiaries sit in what markets. Identify key internal team members to perform and manage social strategies for those subs in those markets. Build solidified Roles & Responsibilities and Policies & Procedures for your team to follow when engaging online to ensure communication, engagement, and a proper content distribution model.
Identify your social rock star: I know the term “rock star” is overly used when discussing social media, however the persona around it is a great definition. We need to identify the individuals within the organization, within the subsidiaries, and within the local markets to monitor, manage, and maintain the social platforms. Simply having a platform set up for all locations and for all brands won’t equal success… However having a “rock star” leading the way to stardom will make it that much easier.
Cultivate your community: Empowering your social rock stars to facilitate a community within the roles and responsibilities of the global strategy, you can give more weight towards the actual engagement of the community. By allowing for two-way communication and having an active response and content plan, your rock star can cultivate the community towards a great level of trust within that community.
By mapping out the ecosystem and setting guidelines, parameters, and content creation and distribution plans will allow for a more streamlined system for social media. Give that to a local, brand advocate social rock star and you are on to something that leans towards success. Finally, giving power to the community to be engaged and excited for the cause, you can cultivate relationships and build the trust that is needed to create advocates and passionate followers.
Building a global strategy for social media may seem like a lost cause. But take a step back, think about the aforementioned ideas as it pertains to your organization and move closer to success. What are your thoughts? What strategies do you see working within multinational organizations?
