How Apple changed the mobile space
NY Times had a great article Sunday that that talks about how the iPhone and Apple have changed the space of mobile and dominated the mobile app space – it’s worth a read: http://www.nytimes.com/2009/12/06/technology/06apps.html
I am new to the iPhone world and for the longest time argued that marketers were missing the mark by primarily focusing on it – however after looking at the available data and mobile trends on our clients sites I stand corrected. On average over 60-70% of all mobile traffic for our clients is iPhone based and for a phone that has less than 8% of the marketplace that is impressive!
Some interesting tidbits from the article:
- There are currently over 100,000 apps for the iPhone – the next closest is the Android at 14,000
- Developers keep 70% of all revenue generated from the App store – that $1 app can make a lot of money
- Apple says it receives more than 10,000 application submissions each week with most become available in the App Store within two weeks
